I assume that a natural number object (or see nLab) can be defined as an initial morphisms.
(edit: as in the title, I ment initial morphism, not objects)
$\hspace{1cm}$

Thoughts: Probably $X:=1$, and the object map of $U(N)$ is the digram... but no, in this case it wouldn't be "for every '1 over q to A over f to A", becuase if the diagram is encoded in the functor, the universal quantification isn't over the $f$. Also, how would the initial morphism definition enforce that there is only a single $u$ involved in the recursion scheme that's being produced?
I probably only need to know the right functor and then it's done.
An NNO is an initial object in the category of algebras for the endofunctor $X \mapsto 1+X$.