Let $\triangle ABC$, $D\in BC, M\in AD$, $BM\cap AC=\{E\}, CM\cap AB=\{F\}, EF\cap AD=\{N\}$. Prove that $$\dfrac {AN}{ND}=\dfrac{1}{2} \cdot \dfrac{AM}{MD}$$
Now I have a projective solution and I would like to get nice elementary solution.
Projective solution: Let $EF$ meet $BC$ at $X$ and let it meet $AB$ and $AC$ at $G$ and $H$ respectively. Then
\begin{align} (A,D;M,N)&= (XA,XD;XM,XN)\\ &= (XA,XB;XG,XF)\\ &= (A,B;G,F)\\ &= (MA,MB;MG,MF)\\ &= (MA,ME;MH,MC)\\ &= (A,E;H,C)\\ &= (XA,XE;XH,XC)\\ &= (XA,XN;XM,XD)\\ &= (A,N;M,D) \end{align}
So we have $${AM\over MD}:{AN \over ND} = {AM\over MN}:{AD \over DN}$$ and thus $$AN\cdot MD = AD\cdot MN \implies xz=y(x+y+z)$$ which is equivalent to formula we want.
Interesting note: If we move $M$ on $AD$ point $X$ is fixed:
By Menelaus theorem for triangle $ABC$ and transversal $X-F-E$ we have $${BX\over XC}\cdot {AF\over FB}\cdot {CE\over AE} =1\;\;\;/\cdot{CD\over DB}$$ so we have by Ceva theorem for $ABC$ and $M$: $${BX\over XC}\cdot \underbrace{{AF\over FB}\cdot {CE\over AE}\cdot{CD\over DB}}_{=1} ={CD\over DB}$$ So we see that as we move $M$ (and $N,E,F$) point $X$ is fixed.

Comment: some observations in figure: The figure is constructed such that $AM=MD$ and $AD\bot BC$, $BE\bot AC$ and $CF\bot AB$.
$\triangle MEF\sim \triangle MBC$
$\angle AFE=\angle ACB\Rightarrow \triangle AEF\sim \triangle ABC$
But it does not look that $\frac{AN}{ND}=\frac 12 \cdot \frac {AM}{MD}$
Using similarities we may find $\frac{AN}{ND}=\frac 1 k \cdot \frac {AM}{MD}$
The figure shows $k\neq 2$