A function is convex if
$f(\theta x + (1-\theta) y) \leq \theta f(x) + (1-\theta) f(y)$, $\theta \in [0,1]$
A function is strictly convex if
$f(\theta x + (1-\theta) y) < \theta f(x) + (1-\theta) f(y)$, $\theta \in (0,1)$
What is the big deal with definition of $\theta$ between these two definitions?
Why must $\theta$ not take on the boundary values of $0$ and $1$ in the definition of strict convexity?
If $\theta = 0$ in the second definition, then the condition becomes $f(y) < f(y)$, which is never true. Similarly, if $\theta = 1$, we get $f(x) < f(x)$.