In a non-self-intersecting curve such as a circle, we can describe direction of travel as clockwise (CW) or counter-clockwise (CCW).
In a self-intersecting curve such as a figure-eight, clockwise is no longer sensible, because a traveler on the curve alternates between clockwise and counter-clockwise at each pass through the intersection.
Is there a standard mathematical term that describes the direction of travel on a figure-eight?
My hunch is that if there is a standard term, then it would need to also describe how the curve is positioned/rotated in space. For example, traveling on the infinity symbol, a traveler might be traveling downward when crossing the intersection. If the curve is rotated 180 degrees, the same traveler would then be traveling upward when crossing the intersection.
If there is no standard term, then what term can I use to meaningfully communicate with other people which direction a traveler is going on a figure-eight with fixed rotation in 2D space like the infinity symbol?
Direction of travel by itself is meaningless. You have to fix a point to talk about direction of travel. If you define a term "zigward" and "zagward", and said, for example "it's going zigward" then depending on the point of view of the observer there are parts of the figure of eight where it could appear to be travelling in either direction.
Take the purple and blue arrows in the following image. For observer A they are going in the opposite direction to what observer B sees, so A's zigward is B's zagward. You have to fix a point or another and then use that to describe the direction of motion relative to it.
There is no way that you can communicate a "direction" around a figure of eight to someone without a reference point. "Clockwise" and "anticlockwise" work because the centre of the circle forms a natural reference point, and we don't really think about "clockwise relative to the centre of the circle" but you could move the reference point to outside the circle, and at some areas of the circle a "clockwise" rotation would be going in the opposite direction to "clockwise".
Japanese people use "goes right" for clockwise and "goes left" for anticlockwise, which makes just as much sense really.