Reading through my year 11 textbook (second last year for highschool in Australia). I have just entered the section on transformations.
I'm curious as to why these values of $h$ translate the graph. Also, why is it not (x+h)^2 but (x-h)^2. None of this is explained and so in order to understand how this formula works, and not just memorize how it works, I would like to know the why behind these things.
Also, the textbook here does not explain why when you extract the value of h from the binomial expression, you reverse the sign to get $h$? What's with that?

Some examples may be helpful. With $y = (x - 2)^2$ the graph, a parabola, appears to be shifted to the right by $2$. With the original equation, $y = x^2$, we obtain $y = 0$ when $x = 0$. However, with $y = (x -2)^2$, we get $y = 0$ when $x = +2$, i.e. we subtracted $2$ from $x$ in the equation, so we need add it back and look at $x = 2$ to get the same answer. In a way the sign changes as you correctly noted. This is true for any other value of $x$ or $h$.