The Wikipedia article on the tensor product says
The tensor product of two vector spaces $V$ and $W$ is commutative in the sense that there is a canonical isomorphism V ⊗ W ≅ W ⊗ V that maps v ⊗ w to w ⊗ v.
On the other hand, even when $V = W$, the tensor product of vectors is not commutative; that is v ⊗ w ≠ w ⊗ v in general.
I've seen similar usage in other sources.
I'm a little confused by this usage of the word "commutative". It seems to me that the situations for the tensor product of vectors and for the tensor product of vector spaces are equivalent: in both cases, the tensor product in one order and the tensor product in the other order are not directly equal, but they are equivalent up to canonical isomorphism.
So why do we say that the tensor product of vectors is not commutative, but the tensor product of vector spaces is? Doesn't consistency of terminology require that we either say that both operations are commutative, or neither is, depending on whether we are allowing equivalence up to canonical isomorphism?
It's possible that I'm reading too much into the distinction between "tensor product of vectors" and "tensor product of vector spaces" in the Wikipedia article's presentation, and the answer is simply that there's one sense in which both operations are commutative and another sense in which neither operation is.
For $v,w\in V,\ v\neq w$ the products $v\otimes w$ and $w\otimes v$ are two different elements of $V\otimes V$. It is true that there is an automorphism $f$ of $V\otimes V$ exchanging the factors, but even then we only have $v\otimes w=f(w\otimes v).$ There is no good sense in which this operation is commutative.
On the other hand, for a pair abstract vector spaces, without something like a larger vector space containing them both, being canonically isomorphic is as close to being 'equal' as we can get.
I suppose your confusion stems from trying to interpret the above statement directly and treating $V\otimes W$ and $W\otimes V$ as equal, and hence treating expressions like $v\otimes w$ as elements of both of these spaces in the most literal way.